designer brands jobs
The New Age of Breaking Into Fashion Design
Which celebrity does not have their own fashion line? The list seems to be getting shorter as more and more stars announce their new lines and fragrances to be sold at already well established and accessible stores around the globe. The next time Sarah Jessica Parker is seen on the red carpet she may be wearing the likes of Marc Jacobs, but her new fashion line Bitten is not aimed for this Prada toting crowd. The new trend among celebrities is reaching out to the masses by providing them with trendy and affordable duds on the high street and in shopping malls everywhere. But what does the future hold for the real designers out there?
The recent deaths and retirements of a few major leaders in fashion have piqued the interest of fashionistas everywhere that are wondering who, when, and even if, they can be replaced. Some of these designers and their associated brands such as Versace and Calvin Klein have lived on in the hands of designers happy to take on and continue the legacy. In other instances the designer brand is bought out by bigger corporations looking to cash in on the already established client base. These big name designers who are so often worn at movie premiers and award shows might continue to reign but the question lies in whether or not the public and the celebrity elite will see any new big names and faces associated with fashion, as we have seen in the past.
David A. Wolf, a fashion trend forecaster and creative director of the Doneger Group believes that the era of massive empires built upon a single name or face are probably over. “The people who have empires and giant names, happened to begin their careers with the maximum window of opportunity for that kind of enterprise,” said Mr. Wolfe. “That doesn’t seem to exist anymore. I just can’t imagine who would be a new Donna Karan.”
The task for new young designers on the scene has been made doubly difficult by the number of celebrities who already have face and name recognition coming out with their own designer fashion lines. These celebs have used the already existing economic infrastructure of big names like Topshop and Tesco to market and sell their designs, or in many cases someone else’s design that they have attached their name and face to. This strategy is what can give many new designers a ray of hope, using mega stores and recognisable brands to get their designs out there to be seen, purchased and worn.
The time may soon come when young budding designer’s dreams are not their first catwalk show during London’s Fashion Week, but a job with a big name high street store like Marks and Spencer, Debenhams or Kate Moss’s choice of Topshop. The benefits of designing for big stores has even been highlighted on shows such as Project Catwalk, a reality show where young designers compete to win a job working as one of the designers at Debenhams.
This new building ground for designers just starting to get their feet wet has potential to benefit all parties involved. The designers receive more capital via sponsorship from an array of initiatives from big names stores with deep pockets looking to capitalise on fresh new looks and the public can happily drape themselves in the newest trends for prices that will not break the bank.
About the Author
Elisha Burberry is an online, freelance journalist and keen traveller and watersports enthusiast. Originally from Scotland, she now resides in London.
designer clothes? are they worth the money?
There are many young lads at my work who feel that everything they wear has to be from a high street designer, whether it be Ted baker, Ben Sherman, Bape and various other designers I haven’t heard off (is it ignorant to have not heard of most designers – would the wearers of these labels be bothered whether someone recognised it as designer or not?). I consider them to be quite lucky, living as they do with parents and having a full time job so therefore having the money to be able to spend on such luxuries. However I have often thought to myself that when I was in the same position myself, the only named brand I owned, and still do, are Doc Martens (the shoes not the boots). I have always dressed for comfort and what I know looks good on me and never because the item is named and I would be recognised as someone who buys something with a label. And do you think its mainly guys who buys such labels?
well some designer dresses and clothes do look good and is worth buying it but some just look like any other shirt which is not worth it at all
so it always depends on the design, some are unique some are not,
But still I do not think that just because something is expensive or designer brand then it looks good, I always go for the design and the way it looks when shopping. I’ve worked part time in a retailer store and seen ppl paying $90 just for a t-shirt that has a logo that says “Marc Jacobs” in the front, when the t-shirt just looked like any regular t-shirt
or ppl paying $200 for a designer scarf
Well, Some designer stuff are worth buying and paying that ammount of money for it but some are not
‘Mum, Dad, I want to be a Game Designer’